- Charles Kingsley
When choosing an MLM or direct sales business opportunity, be sure to have used the product on offer and enjoyed or gained some significant benefit from it yourself. Only then will you be knowledgeable about the product and understand its benefits. Only then will you be comfortable with and confident in selling it to someone else. Only then can you possibly be enthusiastic about the product and enthusiasm can certainly be a most powerful sales weapon to have in your arsenal.
When I decided to start up my own business, the first thing I did was to look for a company to work with whose product offering was of interest to me personally and with which I had some empathy. All my working life, I have been passionate about personal development and a “performance coaching” culture. So, when I discovered a company promoting a business opportunity that offered best-in-class personal and prosperity development products, I was inevitably drawn to and excited by the prospect of working with them. Having now used, experienced and been inspired by those products, I can wholeheartedly and enthusiastically recommend them. And, I’m having fun doing so!
Of course, I am not advocating that you choose a business based on the product offering alone. You still need to conduct due diligence research and check out its income plan, duplicatable marketing system, training and support, etc. However, it is my considered opinion that the product offering should definitely form the starting point.
“If you have zest and enthusiasm, you attract zest and enthusiasm. Life does give back in kind.”
- Norman Vincent Peale
